ARTIST STATEMENT

STATEMENT

For me, it is absolutely clear: art cannot exist without marketing. Indeed: for me, marketing itself is art.
I investigate how I can use the marketing of big brands like Prada and Gucci to get attention for my work. With this in mind, I have chosen to profile myself from a brand name: Aesthetic Studios. This allows me to create more distance and volume, drawing attention to the wondrous power of marketing.

Within my brand Aesthetic Studios, I design and make ceramic (interior) objects, installations and other more. Iconic, contemporary, tasteful - Aesthetic Studios objects represent the pinnacle of craftsmanship and is unbeatable for its useful design and attention to detail.

Welcome to the world of Aesthetic Studios!

 

THE BRAND
On-trend, influential and progressive, Aesthetic Studios is reimagining an entirely modern approach to branding. Under the vision of visual artist Amber van Rangelrooij, the brand has redefined marketing for the 21st century, further strengthened its position as one of the world's most seductive brands. Iconic, contemporary, tasteful - Aesthetic Studios products represent the pinnacle of craftsmanship and are unsurpassed for their usable design and attention to detail.