'TRENDZ/SHOWUP'

Gift of the Year is all about surprise. About products that inspire, spark curiosity and perhaps even bring a smile to your face. From this idea, The Unwrapped Gift was born: one giant gift, slowly being unwrapped.

The installation consists of a sculptural stack of gifts, with a series of openings that give each nominated product its own place. Every side reveals something new, inviting visitors to move around the installation and discover their favourite gift.

The wrapping paper, ribbons and playful openings turn the presentation into one big unwrapping experience.